The segment I picked for this exercise was homeowners in Broward County. I decided to interview three of my neighbors. I ended up interviewing 4 people because someone walking their dog overheard the conversation and joined in. I would say each interview lasted approximately 10 minutes.
Summary of what I learned in the interviews:
All 4 people had the unmet need and I told them about my solution. However, they said that they have not even thought about hurricane season because the COVID-19 pandemic has taken over the world and our attention. They mentioned that they become most aware of the need in July. This means that this is when they begin thinking about protecting their homes and families from hurricanes. July is when hurricanes start to be the topic of conversation for many news channels. They still want their shutters put up even if no significant hurricanes or storms get close. The first thing they do to find a solution to their problem is contact the people who previously put up their shutters. Another way they search for information when they first become aware of the need is by asking around amongst their friends for people who can do the job. Additionally, they were very quick to say that they usually get ripped off. When I told them my prices, they all took down my phone number and told me that they will be contacting me.
Conclusions:
After conducting 4 interviews on people who have the unmet need, I can confidently say that the majority of people are not thinking about hurricane season in the slightest right now. As time goes on in the summer, I know that many people will become aware of this need. The news and internet will be all over the formation of storms in the ocean that are bound for land. I think the best way to promote my business is to spread the word to as many people as possible. This will put me ahead of my competition.
Sunday, May 31, 2020
11A Idea Napkin No. 1
1. My name is James Klopman. I am a rising junior here at UF majoring in business. My skills include having a great work ethic and being a good communicator. Throughout my 4 years of high school, I was on the basketball team. I learned what it meant to work together with a group of people to achieve a common goal. I am not sure exactly what career I want to pursue, however, I would love to be able to work in sports. If I were to start this business, it would not play a major role in my life. Hurricane season is only temporary and this is only something my friends and I would do on the side.
2. I am offering customers inexpensive hurricane shutter installations in the South Florida/Broward County area. Many people are on a tight budget as a result of the Corona Virus pandemic. Customers will save significant money and remain safe.
3. The main two things that my customers have in common are limited money and the desire to protect their homes and family during hurricane season. My customers will all be located in Broward County.
4. Customers will actually pay money for my service because odds are they already will be paying for someone to put up their hurricane shutters. The prices that they would pay for my friends and I to install them will save them hundreds of dollars. Additionally, we are experienced in shutter installations as we put them up for many homes each hurricane season.
5. In terms of this business, I think that being a South Florida resident all my life sets me apart from everyone else. I know how dangerous hurricane seasons can be and the precautions that need to be taken. I can relate with my customers and provide them with the lowest prices available.
Evaluation:
I believe that these elements fit together. I believe my business will succeed because my experience and prices will allow me separation from competitors.
2. I am offering customers inexpensive hurricane shutter installations in the South Florida/Broward County area. Many people are on a tight budget as a result of the Corona Virus pandemic. Customers will save significant money and remain safe.
3. The main two things that my customers have in common are limited money and the desire to protect their homes and family during hurricane season. My customers will all be located in Broward County.
4. Customers will actually pay money for my service because odds are they already will be paying for someone to put up their hurricane shutters. The prices that they would pay for my friends and I to install them will save them hundreds of dollars. Additionally, we are experienced in shutter installations as we put them up for many homes each hurricane season.
5. In terms of this business, I think that being a South Florida resident all my life sets me apart from everyone else. I know how dangerous hurricane seasons can be and the precautions that need to be taken. I can relate with my customers and provide them with the lowest prices available.
Evaluation:
I believe that these elements fit together. I believe my business will succeed because my experience and prices will allow me separation from competitors.
Wednesday, May 27, 2020
9A Testing the Hypothesis, Part 2
For this assignment I interviewed some of my neighbors and family friends. I learned that although they probably should have the unmet need that I identified, they don't for a few reasons.
Who: There are certain people that share a lot in common with the others in my opportunity but fall outside the boundary. Some people either already have someone they trust to put the shutters up at a price they're happy with or have accordion shutters that can be done manually simply by sliding them across. Also, some homeowners use wood or other materials to cover their windows during hurricanes.
What: My idea is based upon the assumption that people want themselves and their homes to be protected during storms for a low price. However, some people might not have the money to be able to purchase the shutters in the first place and that creates a problem for them. If they buy the shutters and have them installed, they will be safe but they will have much less money to spend on other things. If they don't buy the shutters, they could have more spending money for necessities such as food and water but are at risk of losing everything from hurricane damage. Money is the main factor that would affect my idea.
Why: No, the underlying cause of the outsiders' need is the same as the people in the boundary. People want to be safe and secure during natural disasters such as hurricanes. Hurricanes are extremely destructive and unpredictable. People should have the urge to protect themselves and their homes no matter what. It is better to be safe than sorry. Available money and loyalty to other people who install shutters are going to limit the amount of customers I get.
This exercise helped me further practice opportunity assessment and determine the outer limits on my opportunity
Inside the boundary Outside the boundary
People who can afford this service People who don't use shutters
People who are looking to save money People who have sliding shutters
People who have hurricane shutters People who already have someone for the job People who want to be safe
Safety and protection during a storm Affordable/free
Cheap labor that could potentially save lives
COVID-19 has decreased everyone's budget Homeowners can't afford this service
People want to be safe during a hurricane
People are always looking to save money
Who: There are certain people that share a lot in common with the others in my opportunity but fall outside the boundary. Some people either already have someone they trust to put the shutters up at a price they're happy with or have accordion shutters that can be done manually simply by sliding them across. Also, some homeowners use wood or other materials to cover their windows during hurricanes.
What: My idea is based upon the assumption that people want themselves and their homes to be protected during storms for a low price. However, some people might not have the money to be able to purchase the shutters in the first place and that creates a problem for them. If they buy the shutters and have them installed, they will be safe but they will have much less money to spend on other things. If they don't buy the shutters, they could have more spending money for necessities such as food and water but are at risk of losing everything from hurricane damage. Money is the main factor that would affect my idea.
Why: No, the underlying cause of the outsiders' need is the same as the people in the boundary. People want to be safe and secure during natural disasters such as hurricanes. Hurricanes are extremely destructive and unpredictable. People should have the urge to protect themselves and their homes no matter what. It is better to be safe than sorry. Available money and loyalty to other people who install shutters are going to limit the amount of customers I get.
This exercise helped me further practice opportunity assessment and determine the outer limits on my opportunity
Inside the boundary Outside the boundary
People who can afford this service People who don't use shutters
People who are looking to save money People who have sliding shutters
People who have hurricane shutters People who already have someone for the job People who want to be safe
Safety and protection during a storm Affordable/free
Cheap labor that could potentially save lives
COVID-19 has decreased everyone's budget Homeowners can't afford this service
People want to be safe during a hurricane
People are always looking to save money
Monday, May 25, 2020
8A Solving The Problem
The opportunity that I have identified is affordable hurricane shutter installations for homeowners in South Florida. There are tons of people on a tight budget right now during this pandemic and many aren't even aware that hurricane season is coming up. Hurricanes on top of the already chaotic Corona Virus will create even more pandemonium. Most shutter companies and small businesses charge a ridiculous amount of money to install. My friends and I have put up shutters in the past for many homes and we believe residents will turn to us for our friendly prices and quality work. Our prices will not be based on the time it takes us to complete the job. Instead, the cost will be determined by the amount of windows on the house. Anything less than 7 windows will be $125. Homes with 8-15 windows will be $150. Lastly, if the home is two stories an additional $25 will be added to the total. The type of shutters don't impact the price because we are experienced with all kinds. We are aware of the current financial struggles people face and hope to make their lives easier. Most importantly, we want to help as many people as possible in Broward County stay safe.
7A Testing The Hypothesis, Part 1
Opportunity: The opportunity I would like to pursue is related to the upcoming hurricane season in South Florida. The Corona Virus has taken over all of our lives, leaving many unemployed. I believe that my group of friends and I can provide affordable and quality hurricane shutter installations. A few years back, we put up shutters for many homes across Broward County and made great money. We think this opportunity exists now more than ever.
The who: Homeowners in South Florida.
The what: They are unable to afford to have most companies/small businesses install the shutters.
The why: The Corona Virus has left countless people unemployed and on a tight budget. Additionally, some are unaware that hurricane season is approaching.
Hypothesis: Residents of South Florida will be searching for quick, quality and affordable shutter installations as hurricane season nears.
Testing the who: There are most definitely others who have this need, as hurricanes make an impact on more than just South Florida. However, my friends and I live in Broward County, so we will only be able to work in this area.
Testing the what: Many people have become unemployed as business have been forced to shut down due to COVID-19. I can test the validity of this opportunity by putting flyers around neighborhoods as hurricane season gets closer and post on social media to receive feedback.
Testing the why: Tons of people are preoccupied with Corona Virus and aren't preparing at all for the potential hurricanes and storms. This is an opportunity that pertains to everyone because without shutters all homes are in danger of getting destroyed. It is just a matter of if people want to pay any money at all to have the shutters put up instead of doing it themselves or through a different small business.
Interview #1: My mom shared some of her worst hurricane memories, specifically from Hurricane Wilma in 2005. She agrees that most people offering to put up shutters are charging way too much money. She said there is a Facebook group called "Weston and Beyond" that I could post my flyers on to gain customers. My mom said that she hasn't even thought about hurricane season until this interview.
Interview #2: My dad mentioned that he usually hires someone to put up shutters for my house but that the prices he usually pays are very unreasonable. He said that he thinks my friends and I can make a fortune as long as we charge the right price and get our names out there. Additionally, he talked about my experience with shutters a few years ago. I put shutters up for people every day for almost 2 weeks straight.
Interview #3: My sister talked about how hurricane season is a time where she is very scared. She thinks this business is a great opportunity to make money and protect people. She also offered to make the flyer for my friends and I.
Interview #4: My grandmother HATES hurricane season. She is afraid of the damage hurricanes cause and stated that her home usually loses power quickly. She also wasn't even aware of the looming hurricane season and said "This virus has made me lose track of what day and month we are in".
Interview 5: My neighbor loved this idea. She was very quick to talk about how stressed she currently is from the Corona Virus. She lost her job and can't afford the extreme prices most people usually charge for shutter installation during hurricane season. She said she'd gladly be my first customer.
Summary: Overall, everyone that I interviewed seems to think this opportunity exists and is a great idea. My belief that some people are unaware of the approaching hurricane season was confirmed. I believe my friends and I can put up shutters for hundreds of homes but it is going to take a lot of work. There will be tons of competition and having the most affordable prices will be crucial to our success.
The who: Homeowners in South Florida.
The what: They are unable to afford to have most companies/small businesses install the shutters.
The why: The Corona Virus has left countless people unemployed and on a tight budget. Additionally, some are unaware that hurricane season is approaching.
Hypothesis: Residents of South Florida will be searching for quick, quality and affordable shutter installations as hurricane season nears.
Testing the who: There are most definitely others who have this need, as hurricanes make an impact on more than just South Florida. However, my friends and I live in Broward County, so we will only be able to work in this area.
Testing the what: Many people have become unemployed as business have been forced to shut down due to COVID-19. I can test the validity of this opportunity by putting flyers around neighborhoods as hurricane season gets closer and post on social media to receive feedback.
Testing the why: Tons of people are preoccupied with Corona Virus and aren't preparing at all for the potential hurricanes and storms. This is an opportunity that pertains to everyone because without shutters all homes are in danger of getting destroyed. It is just a matter of if people want to pay any money at all to have the shutters put up instead of doing it themselves or through a different small business.
Interview #1: My mom shared some of her worst hurricane memories, specifically from Hurricane Wilma in 2005. She agrees that most people offering to put up shutters are charging way too much money. She said there is a Facebook group called "Weston and Beyond" that I could post my flyers on to gain customers. My mom said that she hasn't even thought about hurricane season until this interview.
Interview #2: My dad mentioned that he usually hires someone to put up shutters for my house but that the prices he usually pays are very unreasonable. He said that he thinks my friends and I can make a fortune as long as we charge the right price and get our names out there. Additionally, he talked about my experience with shutters a few years ago. I put shutters up for people every day for almost 2 weeks straight.
Interview #3: My sister talked about how hurricane season is a time where she is very scared. She thinks this business is a great opportunity to make money and protect people. She also offered to make the flyer for my friends and I.
Interview #4: My grandmother HATES hurricane season. She is afraid of the damage hurricanes cause and stated that her home usually loses power quickly. She also wasn't even aware of the looming hurricane season and said "This virus has made me lose track of what day and month we are in".
Interview 5: My neighbor loved this idea. She was very quick to talk about how stressed she currently is from the Corona Virus. She lost her job and can't afford the extreme prices most people usually charge for shutter installation during hurricane season. She said she'd gladly be my first customer.
Summary: Overall, everyone that I interviewed seems to think this opportunity exists and is a great idea. My belief that some people are unaware of the approaching hurricane season was confirmed. I believe my friends and I can put up shutters for hundreds of homes but it is going to take a lot of work. There will be tons of competition and having the most affordable prices will be crucial to our success.
Sunday, May 17, 2020
6A Identifying Opportunities in Economic & Regulatory Trends
Opportunity #1- Health and Fitness
a. https://spy.com/articles/health-wellness/fitness/how-to-workout-at-home-237884/
b. Countless people who enjoy going to the gym can't go because they are closed due to the Corona Virus. Therefore, an increasing number of people are using workout bands and free weights at their homes. Additionally, even if gyms were to open up, a vast majority of its members would be skeptical to go back right away and choose to stick with their at-home workouts to be safe.
c. The prototypical customer is someone who is cautious about staying fit and wants to workout in Quarantine.
d. I think this opportunity is relatively easy to exploit because there are many people who would prefer to work out in the comfort of their home and not have to deal with the dirtiness and overcrowding at public gyms.
I saw the opportunity because at school I am constantly working out with my friends at Southwest Recreation Center. Since gyms are closed now, I have been working out at home. I noticed that I am more efficient and enjoy working out alone. My desire to stay fit and take care of my body helped me find this opportunity.
Opportunity #2- Unemployment
a. https://smartasset.com/financial-advisor/coronavirus-stimulus-package
b. This opportunity exists because the Corona Virus pandemic has forced many businesses to shut down and millions of workers have lost their jobs. President Trump launched this package hoping to financially assist people and businesses during this crisis.
c. The prototypical customer is someone who is unemployed and needs a source of emergency income.
d. This opportunity is relatively easy to exploit because there are countless unemployed Americans who are scrambling for money as a result of this virus. This is an opportunity for many people who need the money to gain a source of income that will keep them afloat.
I formed the belief that this opportunity exists because many of my friends' parents have lost their jobs and unemployment is a frequent topic on the news nowadays. It pains me to see so many people suffering as a result of the virus and I want the unemployed to receive as many benefits as possible.
Opportunity #3- Hurricane Season
a. https://www.usatoday.com/story/news/2020/04/02/hurricane-season-in-june-during-coronavirus-pandemic/5111024002/
b. This opportunity exists because we are still in the midst of the Corona Virus pandemic despite hurricane season quickly approaching. Most people are completely unaware of this as all attention is on the virus.
c. The prototypical customer is any resident in the state of Florida since it is a prime candidate to receive hurricane damage.
d. This opportunity is relatively easy to exploit because anyone who has lived in Florida during past hurricane seasons knows how dangerous it can be. However, with all the chaos surrounding this virus, many people are completely oblivious to the potential storms.
I formed the belief that this opportunity exists because I saw a news article recently warning Floridians of the approaching hurricane season. Additionally, I have lived in Florida my whole life and have experienced some bad hurricane damage. I just don't think many residents are going to be prepared for the hurricanes because they're preoccupied with the virus.
Opportunity #4- Increase in online shopping
a. https://theblog.adobe.com/how-covid-19-is-impacting-online-shopping-behavior/
b. I believe this opportunity exists because most stores are closed and people are skeptical to leave their homes.
c. The prototypical customer is basically anyone that owns a mobile device who needs to shop for products and necessities.
d. This opportunity is relatively easy to exploit because there aren't many physical stores open for any business currently. As a result, most companies are now offering all their products online.
I formed the belief that this opportunity exists because there is still a high demand for goods and services despite everyone staying at home. My family and I have online shopped numerous times throughout this quarantine and will continue to do so.
a. https://spy.com/articles/health-wellness/fitness/how-to-workout-at-home-237884/
b. Countless people who enjoy going to the gym can't go because they are closed due to the Corona Virus. Therefore, an increasing number of people are using workout bands and free weights at their homes. Additionally, even if gyms were to open up, a vast majority of its members would be skeptical to go back right away and choose to stick with their at-home workouts to be safe.
c. The prototypical customer is someone who is cautious about staying fit and wants to workout in Quarantine.
d. I think this opportunity is relatively easy to exploit because there are many people who would prefer to work out in the comfort of their home and not have to deal with the dirtiness and overcrowding at public gyms.
I saw the opportunity because at school I am constantly working out with my friends at Southwest Recreation Center. Since gyms are closed now, I have been working out at home. I noticed that I am more efficient and enjoy working out alone. My desire to stay fit and take care of my body helped me find this opportunity.
Opportunity #2- Unemployment
a. https://smartasset.com/financial-advisor/coronavirus-stimulus-package
b. This opportunity exists because the Corona Virus pandemic has forced many businesses to shut down and millions of workers have lost their jobs. President Trump launched this package hoping to financially assist people and businesses during this crisis.
c. The prototypical customer is someone who is unemployed and needs a source of emergency income.
d. This opportunity is relatively easy to exploit because there are countless unemployed Americans who are scrambling for money as a result of this virus. This is an opportunity for many people who need the money to gain a source of income that will keep them afloat.
I formed the belief that this opportunity exists because many of my friends' parents have lost their jobs and unemployment is a frequent topic on the news nowadays. It pains me to see so many people suffering as a result of the virus and I want the unemployed to receive as many benefits as possible.
Opportunity #3- Hurricane Season
a. https://www.usatoday.com/story/news/2020/04/02/hurricane-season-in-june-during-coronavirus-pandemic/5111024002/
b. This opportunity exists because we are still in the midst of the Corona Virus pandemic despite hurricane season quickly approaching. Most people are completely unaware of this as all attention is on the virus.
c. The prototypical customer is any resident in the state of Florida since it is a prime candidate to receive hurricane damage.
d. This opportunity is relatively easy to exploit because anyone who has lived in Florida during past hurricane seasons knows how dangerous it can be. However, with all the chaos surrounding this virus, many people are completely oblivious to the potential storms.
I formed the belief that this opportunity exists because I saw a news article recently warning Floridians of the approaching hurricane season. Additionally, I have lived in Florida my whole life and have experienced some bad hurricane damage. I just don't think many residents are going to be prepared for the hurricanes because they're preoccupied with the virus.
Opportunity #4- Increase in online shopping
a. https://theblog.adobe.com/how-covid-19-is-impacting-online-shopping-behavior/
b. I believe this opportunity exists because most stores are closed and people are skeptical to leave their homes.
c. The prototypical customer is basically anyone that owns a mobile device who needs to shop for products and necessities.
d. This opportunity is relatively easy to exploit because there aren't many physical stores open for any business currently. As a result, most companies are now offering all their products online.
I formed the belief that this opportunity exists because there is still a high demand for goods and services despite everyone staying at home. My family and I have online shopped numerous times throughout this quarantine and will continue to do so.
Thursday, May 14, 2020
5A Identifying Local Opportunities
Opportunity #1
Opportunity #2
- Title- "Hair loss drug recalled for ingredient that can put users at risk for heart failure"
- Link- https://www.miamiherald.com/news/health-care/article242664821.html
- Description of story - MasterPharm had to recall a hair loss drug called Finasteride Plus because it received 33 customer complaints. The amount of minoxidil in the drug exceeded the FDA-approved amount and this wasn't even listed as one the ingredients.
- Description of problem- Patients who used this drug were at an increased risk for developing heart failure or other heart damage.
- Description of who has the problem- Both the customers and MasterPharm have the problem. The customers are putting their health at risk and now need to find another safe product on the market to treat their hair loss. MasterPharm as a result is going to lose a lot of business
Opportunity #2
- Title- "Quarantined South Floridians are paying more for groceries"
- Link- https://www.sun-sentinel.com/coronavirus/fl-bz-cpi-grocery-prices-rise-79-percent-in-south-florida-20200513-asggkc7vjbesnmj2rl6sme6ao4-story.html
- Description of story- Most restaurants are not open for business due to COVID-19. As a result, typical food items have increased in price by 7.9% across three counties in South Florida.
- Description of problem- Common food items at Publix have increased in price as the economy is currently in a recession.
- Description of who has the problem- Many families who can't afford to keep up with these rising prices should potentially seek out other grocery stores like Walmart that always have very low prices. Publix has no choice but to raise the prices due to the plummeting economy and business being affected.
Opportunity #3
- Title- "Marlins to furlough baseball operations employees amid coronavirus pandemic, report says"
- Link- https://www.sun-sentinel.com/sports/miami-marlins/fl-sp-marlins-furloughs-coronavirus-20200513-j3776i2igbfszfytesnib66pty-story.html
- Description of story- The Miami Marlins baseball organization had to furlough employees of their baseball operations and business operations departments due to COVID-19.
- Description of problem- Employees will soon stop receiving their salary and health benefits.
- Description of who has the problem- The employees who will soon have no source of income and have to file for unemployment. The Marlins as an organization are at the bottom and due to their low amount of revenue and absurd TV deal it was a no brainer to have to furlough its employees. The Marlins are not the only team to do this though. Teams across the MLB and in all sports are having to lay off workers from their organization because of the shutdown.
Opportunity #4
- Title- "Miami Beach waits to open restaurants closed by COVID-19 but will add outdoor seating"
- Link- https://www.miamiherald.com/news/local/community/miami-dade/miami-beach/article242697641.html
- Description of story- On May 27, 855 restaurants will reopen and add outdoor seating to bring in a lot of customers and prevent them from being enclosed indoors. A decreasing number of COVID-19 hospitalizations and positive cases are providing city officials with hope that it is safe to begin to reopen many businesses. When open, these restaurants will be following strict guidelines and safety measures.
- Description of problem- Employees of these closed restaurants have been furloughed for the last two months and restaurant owners have had no source of revenue. Additionally, the city Miami Beach has had very little local revenue due to everything being shut down since March.
- Description of who has the problem- The citizens of Miami Beach have this problem because once restaurants open there could be an overload of people which would allow the virus to spread. Also, city officials have to take full responsibility if this reopening goes poorly and makes things worse. Miami Beach citizens also have this problem because they need these restaurants to open up due to the rising food prices in Publix.
Opportunity #5
- Title- "Over 140 rodent droppings in a Domino's and roaches in a Subway among inspection failures"
- Link- https://www.miamiherald.com/miami-com/restaurants/article242642891.html
- Description of story- Numerous health violations were found at a local Dominos, a nationwide pizza chain. Employees were observed working without washing their hands and that isn't even the worst violation. There were over 100 rodent droppings around the establishment with a few dead and some roaming alive. The dumpster was overflowing with garbage and after coming back multiple days in a row there was still new sightings of rodent poo and activity.
- Description of problem- This local Domino's is potentially going to have to shut down due to their unsanitary store.
- Description of who has this problem- The customers who recently ate at this Domino's might be at risk of getting sick or decide to sue Domino's for allowing this to happen. Additionally, fast food pizza customers may stop eating from not only this location but Domino's across the country. Hungry Howie's is an alternative. As a result, Domino's would lose a lot of business.
Monday, May 11, 2020
4A Forming An Opportunity Belief
1. Beginning Point- Yes, I have a belief that an opportunity exists. However, it is not related to any of the things I wrote about on my bug list. I believe air-filtering masks would be a solution for minimizing the spread of the Corona Virus.
2. Describe My Belief- The unmet need is being able to leave home on a daily basis such as going to work and stores to get necessities without worrying about getting the Corona Virus. This need pertains to people of all ages, since everyone is at risk of this deadly disease. The need has not always existed and just began in the year 2020 from the Corona Virus outbreak. To meet this need now, many people have been wearing standard masks and gloves when out in public or staying at home because they don't feel safe. At this point, I'm 90% sure this opportunity exists.
3. Identify A Prototypical Customer- A father
4. Iteration No. 1- I interviewed my father
What is the exact nature of the need?
"People need to be protected from fluids such as spray from people coughing and sneezing."
When do you become aware of the need -- that is, do you experience this need all the time or only sometimes?
"When I go into any public place that requires wearing a mask such as a grocery store."
How long have you had the need?
"Just recently, due to the Corona Virus. Prior to this, I can't recall wearing a mask."
When did you first become aware of this need? Why? How are you currently addressing this need?How satisfied are you with this solution?
"I first became aware of the need in March when the virus became a real threat. I'm protecting myself every time I enter a public facility by wearing gloves and a standard mask. I am satisfied with the precautions that I am taking. However, I would love to be able to wear an air-filtering mask. Whenever I get back home from being out in public, I wash my hands thoroughly and go straight in the shower."
5. Reflect- I learned that this opportunity really is something that everyone in the world is concerned about. Air-filtering masks would ensure more protection with cleaner air. The most surprising thing I learned about this opportunity was that most people never wore a mask in their life out in public before this pandemic.
6. Identify A Prototypical Customer- A mother
7. Iteration No. 2- I interviewed my mother
What is the exact nature of the need?
"The nature of this need is so that people don't transmit diseases."
When do you become aware of the need -- that is, do you experience this need all the time or only sometimes?
"In confined public facilities. Basically whenever I leave my home I experience the need."
How long have you had the need?
"Since the Corona Virus started, about 2 months ago."
When did you first become aware of this need? Why? How are you currently addressing this need? How satisfied are you with this solution?
"I first became aware of the need after watching the news in early March and seeing how rapidly it was spreading. I am currently addressing this need by constantly using hand sanitizer and wearing a mask whenever I leave home. I am relatively satisfied with the safety measures I take however I still am worried about the disease. I think some people are not properly social distancing."
8. Reflect- I learned that this opportunity will provide many people with an extra layer of safety. The most surprising thing I learned about my opportunity was that masks are currently very hard to find in stores and people have been re-using some for extended periods of time.
9. Identify A Prototypical Customer- College student
10. Iteration No. 3- I interviewed my sister
What is the exact nature of the need?
"The nature of this need is to stay safe and prevent disease transmission during this pandemic."
When do you become aware of the need -- that is, do you experience this need all the time or only sometimes?
"I experience this need whenever I am out in public, specifically when I go to work. I work at a BBQ restaurant."
How long have you had the need?
"Since I came home early from school and got my job back in March. I leave the house everyday for work."
When did you first become aware of this need? Why? How are you currently addressing this need? How satisfied are you with this solution?
"I first became aware of this need in March when the Corona Virus really started to spread. I am currently addressing this need by wearing a mask and gloves when I'm at work. I am satisfied with this solution and I am getting tired of social distancing."
11. Reflect- I learned that this opportunity is centered around fighting this pandemic. The most surprising thing I learned about this opportunity was that it is now required by every store for its customers to enter with a mask.
12. Summarize- I think almost all of my original opportunity is still there. I believe that my new opportunity is slightly less accurate than when I started because it seems as if I underestimated the amount of people who are content with normal masks. There is a trade-off between adapting and staying firm. Customer feedback is important because it provides entrepreneurs with insight about the validity of the opportunity they're looking to solve. However, it is important to follow your gut.
2. Describe My Belief- The unmet need is being able to leave home on a daily basis such as going to work and stores to get necessities without worrying about getting the Corona Virus. This need pertains to people of all ages, since everyone is at risk of this deadly disease. The need has not always existed and just began in the year 2020 from the Corona Virus outbreak. To meet this need now, many people have been wearing standard masks and gloves when out in public or staying at home because they don't feel safe. At this point, I'm 90% sure this opportunity exists.
3. Identify A Prototypical Customer- A father
4. Iteration No. 1- I interviewed my father
What is the exact nature of the need?
"People need to be protected from fluids such as spray from people coughing and sneezing."
When do you become aware of the need -- that is, do you experience this need all the time or only sometimes?
"When I go into any public place that requires wearing a mask such as a grocery store."
How long have you had the need?
"Just recently, due to the Corona Virus. Prior to this, I can't recall wearing a mask."
When did you first become aware of this need? Why? How are you currently addressing this need?How satisfied are you with this solution?
"I first became aware of the need in March when the virus became a real threat. I'm protecting myself every time I enter a public facility by wearing gloves and a standard mask. I am satisfied with the precautions that I am taking. However, I would love to be able to wear an air-filtering mask. Whenever I get back home from being out in public, I wash my hands thoroughly and go straight in the shower."
5. Reflect- I learned that this opportunity really is something that everyone in the world is concerned about. Air-filtering masks would ensure more protection with cleaner air. The most surprising thing I learned about this opportunity was that most people never wore a mask in their life out in public before this pandemic.
6. Identify A Prototypical Customer- A mother
7. Iteration No. 2- I interviewed my mother
What is the exact nature of the need?
"The nature of this need is so that people don't transmit diseases."
When do you become aware of the need -- that is, do you experience this need all the time or only sometimes?
"In confined public facilities. Basically whenever I leave my home I experience the need."
How long have you had the need?
"Since the Corona Virus started, about 2 months ago."
When did you first become aware of this need? Why? How are you currently addressing this need? How satisfied are you with this solution?
"I first became aware of the need after watching the news in early March and seeing how rapidly it was spreading. I am currently addressing this need by constantly using hand sanitizer and wearing a mask whenever I leave home. I am relatively satisfied with the safety measures I take however I still am worried about the disease. I think some people are not properly social distancing."
8. Reflect- I learned that this opportunity will provide many people with an extra layer of safety. The most surprising thing I learned about my opportunity was that masks are currently very hard to find in stores and people have been re-using some for extended periods of time.
9. Identify A Prototypical Customer- College student
10. Iteration No. 3- I interviewed my sister
What is the exact nature of the need?
"The nature of this need is to stay safe and prevent disease transmission during this pandemic."
When do you become aware of the need -- that is, do you experience this need all the time or only sometimes?
"I experience this need whenever I am out in public, specifically when I go to work. I work at a BBQ restaurant."
How long have you had the need?
"Since I came home early from school and got my job back in March. I leave the house everyday for work."
When did you first become aware of this need? Why? How are you currently addressing this need? How satisfied are you with this solution?
"I first became aware of this need in March when the Corona Virus really started to spread. I am currently addressing this need by wearing a mask and gloves when I'm at work. I am satisfied with this solution and I am getting tired of social distancing."
11. Reflect- I learned that this opportunity is centered around fighting this pandemic. The most surprising thing I learned about this opportunity was that it is now required by every store for its customers to enter with a mask.
12. Summarize- I think almost all of my original opportunity is still there. I believe that my new opportunity is slightly less accurate than when I started because it seems as if I underestimated the amount of people who are content with normal masks. There is a trade-off between adapting and staying firm. Customer feedback is important because it provides entrepreneurs with insight about the validity of the opportunity they're looking to solve. However, it is important to follow your gut.
Sunday, May 10, 2020
3A My Entrepreneurship Story
I was exposed to entrepreneurship in the 7th grade when my mom and I decided to set up a homemade lemonade stand in our neighborhood. This idea was inspired by our love for lemonade, specifically the kind that we would make every weekend for our family. We enjoyed making the lemonade from scratch and getting refreshed after exercising outside. I made the sign for the stand by using a catchy slogan and vibrant colors to attract as many customers as possible. We anticipated on this little business being a success due to kids constantly playing sports outside. Our hours of operation were 10AM-330PM on weekends only. Over the course of the 2 months we ran this stand, we managed to raise a little over 450 dollars. The price was 50 cents for a large cup of lemonade. The kids loved the product and it was a bonding experience for my mom and I.
I enrolled in ENT3003 because I am interested in learning about the entrepreneurship process and becoming able to apply it. I consider myself a relatively creative person and I think that trait will allow me to flourish in this class. Additionally, a few of my friends recommended this class to me by saying it is a very engaging business elective.
I enrolled in ENT3003 because I am interested in learning about the entrepreneurship process and becoming able to apply it. I consider myself a relatively creative person and I think that trait will allow me to flourish in this class. Additionally, a few of my friends recommended this class to me by saying it is a very engaging business elective.
Saturday, May 9, 2020
2A Bug List
1. When someone leaves the bathroom floor soaking wet after taking a shower.
Why? For some reason people dry themselves out of the shower instead of in it. It doesn’t bother them that the floor is soaked because they are done using the bathroom.
2. When teachers take more than a week or two to grade an assignment.
Why? Teachers have a very large number of students in their classes so it takes a while to grade everyone’s assignments.
3. When there is hair in my food.
Why? I sometimes touch my face while I’m eating and one of my facial hairs inadvertently falls into the food.
4. When someone makes a complete mess while eating and doesn’t clean up, leaving dirty napkins on the table and crumbs on the floor.
Why? Some people are just very messy eaters and don’t clean up their mess because it doesn’t bother them.
5. When my roommates don’t take out the trash, leaving it for me to do like always.
Why? My roommates are lazy and assume that if they don’t do it right away it’s only a matter of time before I do it myself.
6. When someone talks while I’m watching a movie.
Why? Some people have a hard time being quiet and paying attention for long periods of time. So, those people need to ask questions about the movie to the other people watching in order to understand it.
7. When a waiter at a restaurant hovers around the table throughout the night.
Why? Some waiters think always being in close proximity to the tables that they are serving will portray excellent service and prompt a generous tip.
8. When I open a bag of chips for the first time and it’s only half full.
Why? The top of bags of chips are puffed up with a nitrogen gas cushion that helps to keep the chips fresh.
9. When there are pieces of my sister’s hair on the bathroom floor.
Why? My sister doesn’t realize that when she dries or puts her hair up that some pieces fall on the floor. Also, it is normal for a human to shed hairs daily.
10. When couch cushions slide off the couch while people sit on it.
Why? The weight of the person or the way that they sat down causes the cushions to slide down.
11. When I can’t fall asleep until 3-4 AM.
Why? I sometimes am just not tired until late at night due to my messed up sleeping schedule from college.
12. When I can’t get something off my mind such as moving on from the past.
Why? I have a hard time letting go of the past and wanting to back in time to do something differently.
13. When someone leaves a light on in a room they’re not in or using anymore.
Why? People often leave that room in a hurry or are occupied with something else.
14. When I receive spam emails and annoying ads pop up on my phone on social media.
Why? Websites and companies send mass emails to virtually any possible email address. The ads that pop up on social media are paid-for advertisements.
15. When light seeps through my window early in the morning and wakes me up.
Why? My blinds are not completely blackout and therefore allow light early in the morning to get through the cracks into my room.
16. When every sporting event I go to has the most overpriced food and beverage items.
Why? The stadium wants to generate as much revenue as possible and are able to get away with such high prices because there are no alternatives for the guests.
17. When someone asks a question they already know the answer to.
Why? This often occurs because the person asking the question wants to emphasize something or to see if the other person will lie.
18. When someone touches me with wet hands.
Why? Sometimes my friends like to joke around by coming out of the bathroom purposely not drying their hands after washing them and then saying they’re covered in urine.
19. When I have to get a shot at the doctor.
Why? Vaccinations are necessary to protect from dangerous diseases.
20. When someone throws or drops trash out of their car window.
Why? People expect someone else to take care of their mess and don’t want to hold on to their dirty garbage until they get home so they feel that it is fine to litter.
Reflection:
When I started this assignment, I came up with a few bugs right away and then had trouble once I got close to 10. I followed Mr. Pryor’s instructions of coming up with a few day by day and after taking notice of the little things in my daily life, I got to 20. The most challenging part of this assignment was writing the answer for why the bug exists. I really had to put some serious thought into each of the bugs in order to get to the root causes.
Friday, May 8, 2020
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